London, UK
Acorn-I is an intelligent platform that helps brands and sellers to boost their online presence and increase the return from e-commerce investments. The platform gives users access to Amazon search analytics, real-time performance tracking, well-structured data, advertising, and promotions.
The team of ex-Amazon employees and eCommerce experts founded Acorn-I to provide a practical omnichannel approach to electronic commerce. The Acorn-I core team knows everything about digital advertisement for online sellers. That’s why they decided to combine their shared knowledge and expertise to create a new product that would empower brands.Therefore, the Acorn-I team mixed a dedicated team of experts with innovative technology solutions and built the best platform for scaling the brand's digital sales channels via data-driven approaches.
Co-Founder Acorn-i
Co-Founder Acorn-i
CTO Acorn-i
Technical Product Lead Acorn-i
The Acorn-I platform was created using a data pipeline built on AWS Lambda functions and AWS Quick Sight to represent data in grids and graphs. The challenge was to build a new solution that would make it possible for the clients to use the system independently without the Acorn-I team's help. The new solution needed to be user-friendly, modern UX concepts, and easy to use. Besides, we enhanced the data pipeline to support more service integrations and be more scalable at a reasonable cost.
Using Angular and Highcharts library, we built a web application with a modern, interactive, and user-friendly UI/UX design. Also, we created a Serverless API for the web app and delivered refactored data pipeline automation through AWS Cloud Development Kit. As a result, the data platform became testable, more reliable, and simple to use. It helped us increase the existing solution's performance 15 times!
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The Acorn-I team provided us with their brand colors and product vision. Based on that, we created and implemented an entirely new concept of user-friendly UI/UX design from scratch.
We provided Acorn-I with frontend web development by using Angular. As a result, the web platform has easy and ready complex charts, grids, and maps that allow users to see their data in an interactive and graphical interface.
TechMagic team refactored the existing data pipeline to use Object-oriented programming (OOP) concepts and better algorithms.
We integrated machine learning into business logic to provide more insights into users' sales and marketing data. Consequently, machine learning allows for building automated scenarios based on predictions.
We used the trending AWS Cloud Development Kit (AWS CDK) to describe all infrastructure, including custom resources. As a result, we enhanced the automation capabilities of the platform.
Our security assessment identified vulnerabilities in the web application through penetration testing. We also conducted a detailed mitigation plan and provided ongoing support during implementation. To streamline future efforts, we developed a custom testing tool. This comprehensive approach empowered the Acorn-I team to manage the web app's security posture proactively.
We built new integrations with platforms like WooCommerce, Shopify, Facebook, and Amazon DSP, allowing users to automate their advertisements and get higher performance.
We migrated from Serverless Framework to AWS Cloud Development Kit (AWS CDK) for part of the system called The Data Platform. It allowed us to support the creation of custom resources and AWS Glue tables.
To extend other AWS services with custom logic, we invoked Lambda functions and currently, our solution has 300K+ AWS Lambda invocations per day.
We used the Serverless framework as API for Ignite frontend app - the intelligent platform for eCommerce. Its main purpose is to query data from Snowflake and return it to the frontend. Additionally, we developed an adapter to work with Snowflake.
During development, we faced an issue with code scalability and reusability. As a result, we refactored the problem using OOP concepts and design patterns to be more scalable and easy to support.
TechMagic started the project with a discovery phase to form a product vision. The team consisted of Business Analyst, UI/UX Designer and Solution Architect. After the discovery phase, we onboarded a Full-Stack Engineer, 2 Frontend Engineers and a QA to work on the Acorn-I product. After one year of active work, the level of engineers has grown. Now the Acorn-I project has 3 Full-Stack Engineers, a QA and a Team Lead from the TechMagic side.
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Solution built by the TechMagic team helped Acorn-I to start moving from the consulting business model to the SaaS model. In the nearest future, machine learning capabilities will automate even more tasks, predictions and calculations that are done manually today. Our input in this project has already increased the performance in 15 times!
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We cover the entire software product development process and provide support services afterward within the quality management system. Technical expertise allows us to cover full-cycle development, incorporating business vision at every project stage. Our experience in multiple industries makes TechMagic a reliable partner for software development outsourcing resulting in the commercial success of your product.
As a software product development company, we create high-quality products starting from PoC or MVP development for testing your product idea to building complex enterprise software. We ensure the digital health of software solutions by providing ongoing automated testing of product features.
We discover market trends to offer the most cost-efficient solution. Our web application development services it's not just about software engineering. It's about finding the right technology stack for your business needs and developing future-proof custom software development solutions. Custom software development backed by market research, strategy consulting, project management, and agile development process.
We've been extremely pleased with our continuing relationship with TechMagic to develop solutions on top of the AWS stack. Their specialisation in the Serverless Framework and underlying Serverless Technologies has accelerated our product development. I'd gladly recommend TechMagic to my professional network.
Matthew Akino-Wittering