Acorn-I Case Study

About Project

Acorn-I is an intelligent platform that helps brands and sellers to boost their online presence and increase the return from e-commerce investments. The platform gives users access to Amazon search analytics, real-time performance tracking, well-structured data, advertising, and promotions.

Core Team

The team of ex-Amazon employees and eCommerce experts founded Acorn-I to provide a practical omnichannel approach to electronic commerce. The Acorn-I core team knows everything about digital advertisement for online sellers. That’s why they decided to combine their shared knowledge and expertise to create a new product that would empower brands.

Therefore, the Acorn-I team mixed a dedicated team of experts with innovative technology solutions and built the best platform for scaling the brand's digital sales channels via data-driven approaches.

Ross Caveille

Co-Founder Acorn-i

Claire Leon

Co-Founder Acorn-i

James Poll

CTO Acorn-i

Matthew Akino-Wittering

Technical Product Lead Acorn-i

Project challenge

The Acorn-I platform was created using a data pipeline built on AWS Lambda functions and AWS Quick Sight to represent data in grids and graphs. The challenge was to build a new solution that would make it possible for the clients to use the system independently without the Acorn-I team's help. The new solution needed to be user-friendly, modern UX concepts, and easy to use. Besides, we enhanced the data pipeline to support more service integrations and be more scalable at a reasonable cost.

Solution delivered

Using Angular and Highcharts library, we built a web application with a modern, interactive, and user-friendly UI/UX design. Also, we created a Serverless API for the web app and delivered refactored data pipeline automation through AWS Cloud Development Kit. As a result, the data platform became testable, more reliable, and simple to use. It helped us increase the existing solution's performance 15 times!

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Provided Services for Acorn-i Project

The Acorn-I team provided us with their brand colors and product vision. Based on that, we created and implemented an entirely new concept of user-friendly UI/UX design from scratch.

Backend Specifics

AWS Cloud Development KIT

We migrated from Serverless Framework to AWS Cloud Development Kit (AWS CDK) for part of the system called The Data Platform. It allowed us to support the creation of custom resources and AWS Glue tables.

AWS Lambda

To extend other AWS services with custom logic, we invoked Lambda functions and currently, our solution has 300K+ AWS Lambda invocations per day.

Serverless framework

We used the Serverless framework as API for Ignite frontend app - the intelligent platform for eCommerce. Its main purpose is to query data from Snowflake and return it to the frontend. Additionally, we developed an adapter to work with Snowflake.

Object-oriented programming

During development, we faced an issue with code scalability and reusability. As a result, we refactored the problem using OOP concepts and design patterns to be more scalable and easy to support.

Work Approach

Setting up agile processes inside the team

Breaking project into pieces of the development cycle to give feedback on each creation phase.

Close cooperation with Acorn-i product management team

We connect with Acorn-I team to improve internal processes and share experience and skills.

Built & improved scrum process flow

Daily scrum meetings to set a plan for a day, solve problems and review ongoing processes.

Outstanding remote work between UK & UA Teams

Despite the distance, we operate owing to structured delegated tasks from highly-skilled specialists.

Regular grooming, retro sessions & daily calls with Acorn-i

Working with us, you receive sincere cooperation in details about the running product's flow.

Visits of Acorn-i to TechMagic before Covid-19

We boost team spirit in developing apps on business trips and share cross-cultural experiences.

Our Magic Team

TechMagic started the project with a discovery phase to form a product vision. The team consisted of Business Analyst, UI/UX Designer and Solution Architect. After the discovery phase, we onboarded a Full-Stack Engineer, 2 Frontend Engineers and a QA to work on the Acorn-I product.

After one year of active work, the level of engineers has grown. Now the Acorn-I project has 3 Full-Stack Engineers, a QA and a Team Lead from the TechMagic side.

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Project Outcomes

Solution built by the TechMagic team helped Acorn-I to start moving from the consulting business model to the SaaS model. In the nearest future, machine learning capabilities will automate even more tasks, predictions and calculations that are done manually today.

Our input in this project has already increased the performance in 15 times!

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Our Most Used Technologies

Angular

Kotlin

Snowflake

High-charts

Serverless

Node.js

MongoDB

AWS Athena

AWS Glue

AWS Lambda

Amazon SQS

Amazon S3 Glacier

AWS S3

What the Customer Says About Work With Us

Matthew Akino-Wittering

MarTech

Technical Product Lead Acorn-i

We've been extremely pleased with our continuing relationship with TechMagic to develop solutions on top of the AWS stack. Their specialisation in the Serverless Framework and underlying Serverless Technologies has accelerated our product development. I'd gladly recommend TechMagic to my professional network.

Why TechMagic

All-in-one product development

We cover the entire software product development process and provide support services afterward within the quality management system. Technical expertise allows us to cover full-cycle development, incorporating business vision at every project stage.

Our experience in multiple industries makes TechMagic a reliable partner for software development outsourcing resulting in the commercial success of your product.

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