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Digital Banking Trends: Get Ready for 2024

David Grinberg
Director of FinTech at TechMagic. Ex-VP of Goldman Sachs. Blockchain and Web3 expert. Experienced engineering manager and CTO.
Digital Banking Trends: Get Ready for 2024

Cybersecurity threats loom large, demanding constant vigilance and investment in cutting-edge protective measures. Simultaneously, the call for these digital transformation initiatives is more urgent than ever, with customers expecting seamless, secure, and personalized banking experiences.

Regulatory landscapes demand strategic foresight and adaptability. Compliance is not just a checkbox; it's a continuous, intricate dance that requires financial institutions to stay in rhythm with ever-evolving regulations. The demand for personalized, intuitive services is the new standard, and financial institutions must not only meet but exceed these expectations to retain customer loyalty.

We explore digital banking trends for 2024 that will shape the future of banking in 2024 and beyond. Let's get started!

Overview of Digital Banking Landscape

The regulatory landscape has undergone significant changes, with increased scrutiny and compliance requirements for financial institutions. Moreover, a prolonged period of low-interest rates, stemming from the aftermath of the financial crisis, has added pressure on banks' profitability.

In the face of these multifaceted challenges, the banking sector stands at a critical juncture, requiring strategic foresight and innovative banking solutions to thrive in the digital age. The journey towards digital banking transformation excellence involves not only embracing technological advancements but also addressing operational efficiency intricacies.

Fintech disruptors are reshaping the competitive landscape, requiring traditional banks to rethink their strategies and operational models. Regulatory changes, driven by a desire to enhance transparency and protect consumers, add an additional layer of complexity.

In our comprehensive whitepaper, we delve into the dynamic landscape of digital banking as we traverse the upcoming trends set to redefine the financial industry in 2024.

Download our whitepaper today to stay ahead of the curve, understand the forces reshaping digital banking, and position your institution for success in the dynamic financial landscape of 2024.

Digital Banking Services

Mobile banking apps, fintech partnerships, and blockchain-based solutions are just a few examples of the key verticals driving the digital banking narrative. The synergy between these verticals is creating a dynamic ecosystem that prioritizes convenience, accessibility, and innovation.

trends in banking industry

As the traditional banking institutions and barriers crumble, and digital solutions become more ingrained in everyday financial activities, the stage is set for a transformative journey that promises enhanced user experiences and a reshaped financial landscape.

Generative AI

The fusion of artificial intelligence (AI) and finance, commonly known as Fintech, has been a game-changer, and within this realm, Generative AI stands out as a transformative force.

Generative AI, a subset of AI that involves machines learning from data patterns and generating new content, offers a myriad of advantages for the banking sector. In the context of Fintech, its ability to analyze vast datasets, identify intricate patterns, and generate valuable insights has the potential to revolutionize decision-making processes. Fraud detection, risk assessment, and personalized customer experiences are areas where generative AI can significantly enhance efficiency and accuracy. From algorithmic trading and credit risk assessment to customer service chatbots, the applications of this digital banking trend are diverse and impactful.

Global AI in Banking Market

As of now, the market is on a trajectory to surpass $6,256 million by 2032, showcasing a remarkable increase from its 2022 value of $865 million. With a projected compound annual growth rate (CAGR) of 22.5% between 2023 and 2032, the financial industry is poised to witness a transformative wave propelled by the integration of generative AI.

Banking industry stands to gain the most from Gen AI, with a potential surge in productivity ranging between 22-30%. However, the true game-changer lies in its impact on revenue. Integrating AI with human efforts in sales, marketing, and customer interactions could potentially elevate new revenue streams by an impressive 6% within the next three years.

Real-world instances of generative AI in action include Wells Fargo's Predictive Banking Feature, RBC Capital Markets' Aiden Platform, and PKO Bank Polski's AI Solutions. Traditional banks are now actively incorporating AI into their operations, focusing on enhancing efficiency and customer experiences. Another study by Cofinpro AG and VÖB-Service GmbH underscores the rising significance of AI in the banking sector, with 52% of surveyed banks already utilizing machine learning.

ESG Compliance in Banking

Types of RegTech Solutions

Customers, stakeholders, and regulatory bodies increasingly analyze financial services industry for their commitment to environmental and social responsibility. The importance of sustainability and Environmental, Social, and Governance (ESG) factors in banking operations extends beyond mere compliance; it influences brand reputation, customer loyalty, access to capital, and competitive advantage. Beyond meeting regulatory requirements, sustainable banking practices contribute to long-term profitability by mitigating risks associated with environmental and social issues.

The Digital Banking Experience Report 2022 highlights a significant shift in consumer preferences, with 46% of Germans considering ESG criteria important in their investment decisions. Additionally, 28% express a willingness to use digital banking services to assess the carbon footprint of their purchases.

The Net-Zero Banking Alliance (NZBA), launched by the United Nations in 2021, is a testament to the banking industry's commitment to combating climate change. Joining the NZBA signifies a pledge by banks to achieve net-zero carbon emissions across their lending portfolios by 2050. This alliance, comprising 139 banks across 44 countries and managing assets totaling $74 trillion, represents a collective effort to address the urgent climate crisis

Strategic efforts to reduce the bank branch carbon footprint and support green initiatives involve allocating resources to sustainable projects and initiatives. Internally, financial institutions can optimize energy consumption, reduce waste, and implement telecommuting practices to minimize commuting emissions.

While banks are currently in the exploratory phase of ESG compliance, the trajectory points towards a more concerted effort in 2024. Financial institutions are expected to adopt coordinated ESG strategies, positioning themselves as inclusive, green, and sustainable choices for conscientious consumers.

Open Banking

The opportunities presented by open banking initiatives are vast, offering a more inclusive and dynamic financial ecosystem. One of the primary advantages is the increased competition, fostering innovation and paving the way for a diverse range of financial services. With open banking, customers gain more control over their financial data, allowing them to seamlessly share information between different financial service providers.

The core of open banking lies in API (Application Programming Interface) integration, enabling the seamless flow of data between diverse financial service providers. API-driven ecosystems offer a myriad of benefits, primarily centered around innovation and collaboration. By leveraging APIs, financial institutions can create a more interconnected and efficient environment.

In 2023, open banking payments achieved remarkable milestones, reaching record highs. The open banking Impact Report⁶ reveals that in June, 9.7 million payments occurred in the UK, reflecting an 88% surge from the previous year. Projections indicate that the global Open Banking Market will experience robust growth, driven by the continuous demand for enhanced financial services and the need for efficient data sharing.

trends in the banking industry

Embedded Finance

trends in the banking industry

Embedded Finance is the integration of financial services directly into non-financial platforms or applications. Rather than relying on standalone banking apps or websites, users can access a spectrum of financial services within the platforms they already use daily. This integration ranges from payment services, savings accounts and loans to insurance and investment options, creating a one-stop-shop experience. This eliminates the need for users to switch between different mobile apps or websites for banking-related activities.

While the potential of Embedded Finance is widely acknowledged, a recent study by the Boston Consulting Group reveals that only 27% of leading banks have significantly delved into collaborative ecosystems.

Central Bank Digital Currencies

The projection of transaction volumes through CBDCs by 2030 unveils a landscape where digital currencies become integral to daily transactions. The digital banking transformation of currency not only streamlines transactions but also introduces innovative possibilities, from programmable money to enhanced financial inclusivity.

digital banking industry

The global landscape of digital payments showcases a diverse array of countries at different stages in the adoption of CBDCs. From pilot programs to full-scale implementation, nations are actively exploring the potential of digital currencies issued by central banks. With over 130 countries exploring the potential adoption of central bank digital currencies (CBDCs) and Bitcoin rebounding from its 2021 downturn, the financial realm is witnessing renewed vigor among innovators and investors. The European Central Bank, following a comprehensive two-year investigation, has entered the preparatory phase for its digital euro project, marking a pivotal moment in the evolution of CBDCs.

Transactions exceeding $213 billion will be processed through CBDCs by 2030. This staggering figure underscores the substantial growth potential that CBDCs bring to the financial landscape. Progression in CBDC development, focusing on specific use cases such as cross-border payments, B2B financial transactions, and bolstering financial inclusion. This trajectory emphasizes CBDCs' stability and reliability in stark contrast to the inherent volatility witnessed in decentralized cryptocurrencies.

Customer Experience

The digital transformation wave is sweeping the banking landscape, offering customers seamless interactions across various touchpoints. From intuitive mobile banking app to AI-driven chatbots, financial institutions are leveraging technology to provide a frictionless and user-friendly experience. Digital onboarding, real-time support, and personalized financial insights are becoming standard offerings.

trends in banking industry

Banks are harnessing advanced analytics and artificial intelligence to gain deep insights into customer interaction preferences, behaviors, and financial needs. Tailored product recommendations, customized financial advice, and proactive solutions contribute to a more engaging and relevant customer journey.

Digital banking services seamlessly transcend physical and digital channels, providing customers with a consistent and integrated experience. As digital transformation advances, self-service options, such as mobile account opening, are becoming readily available at local bank branches and ATMs. This evolution of digital processes empowers customers to swiftly and effortlessly open bank accounts and transfer money without needing in-person visits in digital banks.

An increasing number of consumers now prioritize digital solutions when selecting their financial service providers. The preference for digital channels, such as online banking, over traditional contact methods like in-branch or phone interactions, is a key driver in this shift.

Embrace the Change, Secure the Future with TechMagic

As we navigate the digital banking trends landscape of 2024, the message is clear: Embrace change or risk being left behind. The convergence of technological advancements, changing consumer expectations, digital identities, and global economic shifts is showing in an era of unprecedented innovation.

To secure a prosperous future in the ever-evolving world of digital banking, it's crucial for industry players to stay informed, adapt swiftly, and leverage these trends to create lasting value for customers and stakeholders alike and meet your financial goals faster.

The future belongs to those who are not merely spectators but active participants in the ongoing revolution. Embrace the digital banking trends of 2024, and position yourself at the forefront of a dynamic and promising financial future.

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  1. How can digital-only banks impact traditional banking models?

    Digital-only banks, also known as neobanks, leverage technology to provide banking services without physical branches. Their impact on traditional online banking models includes increased accessibility, lower operating costs, and a focus on user experience. Neobanks often offer innovative features and services, challenging traditional banks to adapt to changing customer expectations.

  2. What role do AI and machine learning play in digital banking trends?

    AI and machine learning play a pivotal role in shaping digital banking trends. They enable personalized customer experiences, fraud detection, credit scoring, and process automation. By analyzing vast amounts of data, these technologies empower banks to make data-driven decisions, enhance efficiency, and offer tailored financial solutions.

  3. How does open banking benefit consumers and financial institutions?

    Open banking fosters collaboration between banks and third-party providers through shared APIs (application programming interfaces) , leading to enhanced digital services for consumers. It enables fintech companies secure data sharing, promotes innovation in financial products, and encourages healthy competition. For financial institutions, open banking facilitates partnerships, accelerates digital transformation, and expands the range of services they can offer.

  4. How are mobile banking innovations shaping the digital banking landscape?

    Mobile banking innovations are reshaping the digital banking landscape by providing customers with convenient and on-the-go access to financial services. Features such as mobile payments, biometric authentication savings account, money market accounts and real-time account management enhance user experience. Mobile banking also promotes financial inclusion by reaching individuals who may not have access to traditional banking.

  5. How do digital identity solutions contribute to cybersecurity in banking?

    Digital identity solutions enhance cybersecurity in banking by providing secure and reliable methods of user authentication. Biometric verification, multi-factor authentication, and digital identity technologies help prevent unauthorized access and protect sensitive financial information.

  6. What is the hottest trend in banking is the use of?

    The trends in the banking industry in 2023 include the widespread implementation of open banking, increased reliance on artificial intelligence and machine learning for personalized services, a shift toward sustainable and socially responsible practices, and the rise of digital-only banks. Additionally, there is a continued focus on enhancing cybersecurity measures to protect customer data. The integration of digital platforms and the use of mobile banking are significant trends, providing customers with convenient and accessible financial solutions.

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Ross Kurhanskyi
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